The owners who last are rarely the ones who tried to do it entirely alone. They found their people — peers who understood the work and were willing to be honest about it.
Read MoreThe shop refracts the owner. Not perfectly, not without distortion, but unmistakably. The shop that seems to have a problem that won't resolve often has an owner question underneath it.
Read MoreNot everything in a shop needs to be optimized. Some things are working well enough and trying to make them better will only make them different.
Read MoreThe shop that operates in genuine cooperation with its community — rather than simply serving it — has access to something that can't be purchased or manufactured.
Read MoreThe shop that is trying to seem genuine has already lost the thread. Sincerity doesn't perform. It either is or it isn't, and customers can tell.
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