My name is Chris Skogen. I'm from Minnesota and I've been around bikes since I was eight years old.

A while back I started a gravel road race called the Almanzo 100. Free-to-enter. Self-supported. Through the hills and across the backroads of southern Minnesota. Twelve people showed up the first year. It kept going, grew past anything I imagined, and eventually became its own thing. I stepped away after 2014 and put everything to bed in 2019. In 2022 I was inducted into the Gravel Cycling Hall of Fame, something I never saw coming and am genuinely glad happened.

What's here now is three things running at the same time.

Almanzo C.C. is a cycling club. Group rides, not events. No entry fee, no fuss, no finish line clock. Upper Midwest and beyond. Some days it's a crowd. Some days it's three people and a good road. Either works.

The Ledger is one-on-one accountability work. The gap between what you said you were going to do and what you actually did is a number, not a verdict. I make that gap harder to hide from. One conversation at a time, no methodology, no intake form. Just honest books.

Geometry of Service is a long project for people who build things in the bicycle business - shop owners, floor staff, service managers, anyone trying to make something worth making. 78 pieces. Each one a standalone. All of them from inside the work, never above it.

Everything here is written for the people who do the work, using the words they use. The ideas are about pressure-testing and surfacing, not prescribing. Small operators deserve the same quality of thinking that big companies buy from expensive consultants, in a form they can actually use.

Good to see you here.

Chris