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ALMANZO C.C.
Bikes + People
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ideas

Not a newsletter. Not a content strategy. Just things worth saying - about bikes, work, people, language and the overlap between all four - updated regularly.

Some of it is practical. Some of it isn't. All of it started with something observed, overheard, or half-thought at a pause in every day life.

Read what's useful. Leave the rest.

Also, if you enjoy this, check out the Geometry of Service.

 
When Everyone Else Runs, That's When You Buy

The green lights everyone waits for are usually just the signal that the best opportunities have already passed.

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Christopher SkogenMarch 25, 2026
You Already Have the Beverage Menu - You're Just Not Selling It

Independent restaurants engineered their way back to profitability through the beverage menu — the math works exactly the same in your shop, and the lever is already in your POS data.

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Christopher SkogenMarch 25, 2026
You Are Not in the Business of Selling Bikes

The bicycle is one of the last technologies on earth that reliably generates unrehearsed human contact — and most shops have no idea that's what they're actually selling.

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Christopher SkogenMarch 3, 2026
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